Best SEO Tips How to Optimize Your WordPress Blog Posts
Here you may find the best SEO tips how to optimize your WordPress blog post. WordPress is the best and easiest CMS to optimize your WordPress blog posts. First of all, we have to review something about SEO and what is SEO?
What is Search engine optimization (SEO)?
SEO is the process of improving the quality of traffic to your website from search engines like Google, Bing, Yahoo etc. The theory is that the earlier or the higher a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and different things.
Getting high search engine rankings for your blog it will take work and time. While we all know the benefits of SEO, sometimes there just isn’t enough time to focus on both SEO and developing a quality product or business.
WordPress is the most popular content management system (CMS) in the world. There’s a good chance you’ll need to optimize or work on a website that uses WordPress. Sometimes you can observe that most of the beginners install and activate the SEO plugins, but they never use it properly. If you ask theme for what purpose you use it, you will get their responses “I didn’t know that I was supposed to be doing this”. Yes, we are talking about SEO meta data such as title and meta description. By using SEO functions properly for each post, you can definitely improve your search rankings. There is a lot you can do to optimize your blog posts, so they can perform better in search results. In this WordPress SEO tip for beginners, we will show you how to properly use SEO functions in WordPress posts.
Best SEO Tips How to Optimize Your WordPress Blog Posts
Before you get started, know about main topic:
What this post is about
This post is going to walk through the process of uploading and optimizing a blog post using WordPress and Yoast SEO. Yoast SEO, while it’s true that there are a variety of SEO plugins available for WordPress, I prefer Yoast SEO and will be referencing it as an essential plugin for this post. If you don’t currently have Yoast installed, you can visit their website to download it or simply search for “Yoast SEO” in WordPress and install it directly.
Uploading your blog post
It is for beginners to publish their posts properly. Before you get to optimizing your blog posts for organic search, you need to get them live on your site. If you’re familiar with how posting a blog works on WordPress, feel free to skip ahead to the optimization section of this article.But if you want to know correctly then follow the steps:
1. When you have logged into your site, hover over “Posts” and then click on “Add New.”
2.Write your posts inside, or if you have already the copy of your post, copy and paste the title of your post where it says “Enter title here,” then paste the body text of your post in the section below (don’t copy over images yet).
NOTE : I myself write all of my blog posts in a separate program (like Pages , Notes or Keynotes in MAC) and then copy over the text into WordPress when I’m ready to post it. You can definitely write your blog within WordPress and save it as a draft if you aren’t ready to publish it, but if you like having a local copy of your writing it is simply better writing it in a different program.
NOTE : You can use both the “visual” and “text” editor too. If you’re familiar with HTML, I’d recommend “text,” as you can spot any potential errors in the code and have more control. If not, the “visual” editor is perfectly fine.
Tip : You will have enough content that you would want people to read. With internal linking you can send new readers to check out your older relevant posts. Internal linking is a great way to develop context between your new and old posts thus passing relevant link juice. WordPress allows you to search for your old posts right inside the post editor. Press the link button in your post editor and click on “Or link to existing content”. This will open a search box. Search for older posts that you want to link to and it will show the results as you type. Select the post you want to link and press Add link button.
3. If you have images, place your cursor where you want the image. Click on “Add Media” and select “Upload Files.” After choosing your preferred settings, click “insert into post” to add your image in your article.
Keep in mind Always try to compress your images before uploading them so they don’t cause long load times.
4. Scroll down a bit and you should see the “Categories” section on the right side of your screen. You don’t have to categorize your post unless your site is organized by categories, but you can add one if you wish. If you do, WordPress will create category pages that pull in posts within that category.
5. Under the “Categories” section, you’ll see the tags section. Similar to categories, you don’t have to use tags. In fact, I would argue that you should always no index tagged pages that are auto-generated by WordPress, as oftentimes it can cause duplication issues. Nonetheless, you can add tags to your post here.
Categories and tags help you sort your content not only for your reader but for yourself as well as search engines. Think of your website as a book. Categories are the table of content, and tags are the index part of the book.
6. Scroll down further you’ll see an “Author” section, where you can choose the author of your blog post.
7. Scroll back up and find the section that’s called “Publish.” Here you can choose “Preview” to make sure that whatever you have written is looks right in your post before optimizing/uploading it. If something doesn’t look the way you want it to, just edit that section.
This should get you to a point where you’re ready to optimize your blog , let’s focus on this next.
Optimizing your blog post
In this section, you are going to work hard as much as possible to optimize your blog post.My goal with creating the checklist at the bottom of this article is so that you and your team can reference it when uploading posts. Pretty soon it’ll become second nature!
1. While you’re still on the “Edit Post” page, scroll down until you see a section titled “Yoast SEO.”
–> If you don’t see this section, make sure you have the correct plugin installed. If you do and still don’t see this section, scroll up to the very top right of the screen and click on “Screen Options.” From here, make sure that “Wordpress SEO by Yoast” is checked.
2. Click on “Edit Snippet” in the Yoast SEO section. The “SEO title” box will be where you input your title tag.
Here your are mentioning your main Keyword for your Post as people search that keyword. If your post’s quality is high, it will be shown to the top. Also, make sure that you stay within 40–65 characters here. While you want a keyphrase with little competition, you’ll also want it to have some search traffic (greater than zero). Then, either write a post that targets that keyphrase or go back through some of your older articles and take them for a specific phrase.
3. You guessed it — the “Meta description” box is where you’ll input your meta description.
In meta description, you write something about your post and try to make your meta description as enticing as possible to a potential user.And use the “Slug” also because this section allows you to edit the URL of your post.
4. If you click on the “Share” icon, you can see that there are forms as the default metadata (titles, images, etc.) that Facebook and Twitter will pull for your post. If you don’t want you can leave it blank no matter. However, if you have a good reason to override them (testing different images, optimizing for various target audiences, etc.) this is where you can.
5. As a very important part is that the <h1> tag. This tag is crucial for telling search engines what your page is about. In most cases, your title will automatically be an <h1> tag.
One note that most of the people make mistake, whenever they write their post the mention the Post Title at the top of the post, as you can see at the picture.
This is not necessary because when you add title at the top bar that will be selected as the heading. If you write your title as heading 1 or 2 at your body post that will be repeated.
That is better not to write as you add at title form that will be fine.
6. Adding alt text to your image is easy in WordPress. Click on the image you want to add alt text to, and click on the “Edit” icon. Add your alt text in the “Alternative Text” field. Make sure to click on “Update” after. Alt tags should describe the photo whatever you write.
Before publishing your post make sure that the links are working fine.
The following ten tips are those that we think are either often overlooked or common mistakes. This is not a top ten list.
- Content is the best optimization. As much as your write your content in the high level that much visitors it can find. Try to write your own content don’t copy past other. I don’t mean that you should not write others ideas. You can find numerous information through the internet and write it in your own method. The content should be understandable and readable. Use your keywords wisely. Text should be written primarily for visitors, not for search engines.
- Exchange backlinks with other relevant websites relating to your topics and with high authority websites (websites with high page ranking). Also, link between pages within your website, but do this with caution and only if it’s relevant. Don’t link every page to each other.
- Add your posts to social networks. But please don’t only promote yourself and don’t waste your time uslessly on social networks. Try to promote other posts and websites you like. People will honor your kindness and link back to you.
- Think of a good name for your image files. Google also draws images in the calculation of the ranking. Google displays both text and images on it’s search results page, drawing on relevant images contained in the post itself, which are linked to the corresponding page. Implement keywords of a specific subject in your file name, instead of 98058485.jpg use adeliade.jpg if you have a picture of Adelaide for example. Don’t forget to use the alt tag and title tag for your images, which also provide better usability and optimization for your search ranking.
- Use short permalinks, including keywords. Use an understandable permalink. Instead of http://yourwebsite.com/page-id?495/ use http://yourwebsite.com/adeliade/. Please note that only the first four words in a permalink are relevant. Google doesn’t care about any succeeding words in your permalinks.
- Use search engine optimized themes. Some themes use lots of code to create the layout and design. Google will wade through the source code to find the relevant content. The more code you have, the less content and keyword density. Fast performing themes are good for your Google ranking since the performance of a website is one of two hundred criteria that determine your ranking.
- Create a sitemap in XML format. With WordPress and plugins like Google XML Sitemaps it is a very easy task. Google has a variety of other useful tools, too, such as Website Optimizer and Webmaster Central.
- Highlight informative content or keywords on your website. Use h1-h6 to highlight headings or subtitles of an article or important sentences. Use the strong tag, too. But please don’t overdo it!
- Don’t use black hat techniques or mirror html sites. Don’t try to trick Google, because they will find and pucnish as they did.
- Don’t use flash. Flash is virtually invisible to search engines. UseWordPress. Period.
After following the above steps, take a second glance at everything before hitting “publish.” If you publish your post and realize that something doesn’t look right later on, just head back to the editor, make your changes, and click “update.”